Big brand plan wash away the Procter amp;amp; Gamble hundred Qianhua.docVIP

 PAGE \* MERGEFORMAT 5 ‘Big brand plan’ wash away the Procter amp;amp; Gamble hundred Qianhua March 22, headquartered in Cincinnati, Procter amp;amp; Gamble, the United States officially announced that it will lay off up to a global scale 9600, accounting for 9% of the total number of P amp;amp; G employees. Behind this initiative, P amp;amp; G to change the company’s competitiveness, stimulate the vitality of enterprises to seek long-term growth. Procter amp;amp; Gamble, President and CEO Raffray (A. G. Lafley) claimed that, ‘The job cuts will benefit the company’s business plan long-term development to revitalize the company’s business the next step in long-term development plans. At the same time, the layoffs or the company’s growth as part of the three-part plan. The company’s growth plans include dedicated to the development of major brands and the opportunity to continuously deliver high-quality consumer goods and create a more competitive and productive enterprises. ‘ Obviously, with 300 brands of Procter amp;amp; Gamble are looking for a new brand management changes, that change after 160 years of global brand management system. The past, the traditional brand management system for the establishment of P amp;amp; G’s leading brands in the global status of consumer goods played an irreplaceable role, and become the world’s classic marketing management. However, in the new century, the ranks of the P amp;amp; G’s marketing empire seems to expose the weakness of his face. Although the network economy to adapt to the challenges of P amp;amp; G also made a series of changes and adjustments, but in a strong competitor in front of a hundred years P amp;amp; G’s ‘old’ has appeared to be inadequate. The major global retrenchment was Procter amp;amp; Gamble to the traditional marketing system ‘cut’ the beginning. Be regarded as the originator of the P amp;amp; G’s brand management has been the implementation of the ‘Let’s brand manager, as management of differ