Black rice tablets distribution of winning.docVIP

 PAGE \* MERGEFORMAT 4 ‘Black rice tablets’ distribution of winning Business for long-term survival and development, selection and expertise to develop the best distribution channels plan to guide the management of enterprise-wide distribution. The appropriate distribution of such plans as a distribution strategy. From the practice of domestic enterprises, we can see that the distribution strategy right or wrong, have begun deciding the fate of products in the market. Guangdong Tai Lin Food Co., Ltd. is a production of amp;quot;black rice filmamp;quot; instant-drink nutritional supplements company, the products sold to the national market. amp;quot;Black rice filmamp;quot; into the initial products in the retail market due to fears low coverage, in order to improve distribution efficiency, using a dual marketing system: Tai Lin sold through wholesalers around the same time, using local strong for pairs of large retail malls wholesale channels. The company’s market share has more greatly enhanced. After a period of development, this model the problem emerged. Suddenly discovered the company began marketing a sharp decline to an analysis only to know: well-known products in the market to a certain extent, the market transparency in wholesale and retail prices increase, this dual marketing system, a fatal weakness is exposed. For example, wholesalers have also become a retail business, wholesale and retail price difference obtained after the other with no direct competition with retailers, the wholesale disruption of retailers to ensure the interests of the retail profits, affecting retailers selling amp;quot;Black Rice filmamp;quot; enthusiasm; wholesale sectors of the customers to lower prices due to competition for promotion, falling profits lead to middlemen who sell less enthusiastic. Tai Lin’s view of dual channel’s many problems through research and timely change in distribution strategy, the country is divided into several major areas, the establishmen