BlackBerry Market Analysis.docVIP

 PAGE \* MERGEFORMAT 10 ‘BlackBerry’ Market Analysis In July, China Mobile to bring Canada’s RIM, a high-profile to promote ‘BlackBerry’ business, and together with a self-developed ‘mobile mail’ service. Professor Dean of Beijing University of Posts and Telecommunications’ mobile phone-mail messages have the capacity to be following, the Chinese mobile communications platform, the most successful business. ‘To 2008 is expected to reach 2% of the user scale (with 5 million users dollars) will be nearly 10 million users, according to monthly 100 yuan terms, the size of one billion per month. We are typically in the global market through its North American development and current status of wireless e-mail to judge and speculate the future development trend in China, and to explore in the country may encounter problems and challenges. First, the origin and development of BlackBerry and status quo: Technically speaking, BlackBerry is a two-way paging mode mobile e-mail system that is compatible with existing wireless data link; It appeared in 1998, RIM’s brand strategy consultants, wireless e-mail receiver crowded together in a small black standard English keyboard, looks like the surface of a strawberry seed capsules, they played such an interesting name . In the 2001 case ‘911 ‘, the U.S. communications equipment across the board almost paralyzed, but U.S. Vice President Dick Cheney’s phone has Blackberry functionality, successfully carried out the wireless Internet can be anywhere, anytime to receive real-time information on the disaster site. After the BlackBerry in the United States set off a burst of enthusiasm. ‘911 Events because of the U.S. Congress’ summer recess, to ration every Member a ‘Blackberry’, so that Members can use it to deal with affairs of state. Subsequently, the portable e-mail device soon became business executives, consultants, and each of Wall Street businessmen standing electronic products. At present, RIM has sold more than 4 mi