Global LCD king encounter China bottleneck.docVIP

 PAGE \* MERGEFORMAT 5 ‘Global LCD king’ encounter ‘China bottleneck’ Sharp ‘Global LCD king’ of the title, is becoming more and more unworthy of the name. In the international market, Sharp, LCD sales have been falling Samsung, Sony, Philips, after the gap with the first three weeks of more than 4 million units; in the Chinese market, Sharp’s LCD sales are Samsung, Sony, after, or even than China’s Hisense . In fact, Sharp’s awkward position, is not limited to sales than others. In the Chinese market, Sharp, and even an unprecedented crisis of confidence being experienced, far-reaching impact on the future market. Unfortunately, faced with a crisis of confidence, Sharp performed hand-foot-stricken, and even impotence. Whether ‘Taiwan-screen’ events or ‘discriminatory selling’ scandal, Sharp’s strategy can be termed the light of the abysmal. In the observer view, Sharp caught in the situation today is by no means a river without water, without trees. In other words, Sharp, from the ‘Global LCD king’ throne fell all the way, there is a profound reason. Realistically speaking, Sharp LCD still is recognized as a good product, from a global perspective, really the formation of PK and Sharp, I am afraid only the Sony one. Sharp edge, not only in superior product quality, but also in the industrial chain structure is complete. An acknowledged fact that the quality of the world’s best Sharp panel, which is from the domestic color TV enterprises prefer to use ‘use Sharp panels’ kind of advertising can be seen. At present, the world’s only ready to be launched 10 companies on behalf of the panel is Sharp. Moreover, Sony and Samsung have decided to bid farewell to the panel co-operation and shifted to the Sharp embrace the future production of all Sony LCD TVs will use Sharp panels. The Sharp LCD’s technical advantages, but also has been widely praised. It should be said, has so many advantages, Sharp should have a better market performance, why and they were Sam