Overlord Elegy.docVIP

 PAGE \* MERGEFORMAT 15 ‘Overlord’ Elegy Fortune Overlord was founded in 1988, mainly produces Overlord beer shampoo. At that time King beer sales of shampoo method is very simple, that is, bigger circulation and take great access. The so-called big circulation department at the time that is bypassing the station in the wholesale, directly from the King to the dealer reserve price, by the dealer is responsible for all sales activities. Created a shortage economy era overlord, to the mid-90s, King completed a corporate primitive accumulation of capital. However, with the entry of foreign capital, declared the end of the history of beer shampoo. After the search for new alternatives to the company’s top priority became the overlord. In 1997, local enterprises in order to Shouwu Shampoo Olive quickly became a hit, but this time, the South China Institute of Chinese herbal medicine plant just to come up shampoo formulations, the effect even better than the Olive, the first time the company bought Overlord this patent. Overlord acid Shouwu, Gleditsia Shouwu shampoo available in 1998. Overlord heavy attack in the first step is to aim at the Hong Kong TV in Guangdong area, the impact of, by the Hong Kong hairdressing Expo being held, have invited first year ATV precedent, and to attract public hot on the champion of men’s beauty - on behalf of the Show State for Overlord shampoo as the spokesperson. At the fair, the King became famous shampoo so doing, and to plant high-quality formulations in beauty salons Fair won a gold medal. Build on the progress they have invited Hong Kong actress Irene Wan King to do the image ambassador for the second round of brand promotion. With Irene unprecedented visibility, Overlord leap completed the course of the transition to the well-known brands. Of course, advertising is only one aspect of fame Overlord. In fact, in Guangdong Province set off even earlier than the SLEK end sales strategy is deeply rooted among Overlord product