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Pediatric marketing My Opinion
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‘Pediatric marketing’ My Opinion
There was the article that the current China’s commercial banks from the mechanism to the marketing methods are still in a pediatric-oriented state, not yet ripe. Indeed, the Bank has for many years sitting on top of the ‘temple’ in, did they have ‘marketing’ of the experience? However, the promotion of social and economic development they serve the same inescapable reality. Therefore, in face of increasingly fierce market competition, banks will inevitably be some know what to do, it will inevitably behave as thin as a child. However, in this topic, regarding the bank marketing, I still have another point of view, I believe that the bank account manager in the marketing process, precisely there are some pediatric-oriented approach requires us to uphold and dig forever. Of course, this did not mean pediatric marketing marketing mechanisms and instruments, but some marketing activities with the skills of research strategies or state of mind.
With a child-like sincerity, removed the psychological line of defense customers
Competition in the market, relationship marketing is a very important term. Has a relationship with customers before we talk about marketing, marketing to build relationships first and foremost. In addition to the relationship between the blood and the other relationships are not a birthright. The same is true of marketing, we have with every customer relationships are developed from scratch, from the shallow Sham. We can say that marketing is to make friends. Manager bank customers banking products allow customers to accept before the client must first accept you. Products in some industries due to the impact of a salesman, marketing personnel often creates a conflict of emotional and psychological exclusion, which is our client manager, it is a very negative factor. They often encounter indifference and exclusion of customers, so that marketing has become very difficult. How to elimina
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