Genius of the pain system Nongfushangquan.docVIP

 PAGE \* MERGEFORMAT 7 ‘Genius’ of the pain system Nongfushangquan ‘Farmer fooling with upper, lower body Tuiruan’, the farmer spring Mr. Hu Bin former brand manager of these words used to describe Nongfushangquan almost became famous. However, this statement can only belong to farmers before 2001 and after 2003, farmers do not belong to a farmer spring Liu stars age. 2000 was a farmer when the mouth of the most hard ‘natural water and purified water’ controversy, even if what is a marketing master - Wahaha’s Zong Mr. - also discuss Buzhuo any advantage. However, this victory was more like a victory like Ah Q, if there is no price cuts and Liu in 2001 the emergence of stars, I am afraid to be really spoke Zong ‘farmer’s channels to collapse’ any more. As general manager Liu stars in this three years, his greatest achievement is to allow the farmer spring sales team showed unprecedented fighting power and system concepts. Although the staff metabolism, but ultimately Liu stars, or complete his term of office of one of the most important work, improve and perfect the entire sales management system. The biggest problem Nongfushangquan it out in sales management, but also the greatest opportunity lies. Large region setting, sales reporting system building; small enough to run a shop in the road map, customers visiting card, Liu stars, and his team has done all this, called ‘system’. Is precisely the system, so the farmer spring back out of the 2000 performance year, toward the high-growth path. Liu stars in office for three years, sales function of the system are already apparent out of its huge effect, this sales force, although not perfect, but that a few years of their combat effectiveness has never lost to any company in the industry, the most critical is that the team know what to do and how to do it and how they are assessed. However, after the farmer Liu stars spring, the system concept has been gradually fade out, the sales force is based on the common