Giant to Ca event marketing Inspiration.docVIP

 PAGE \* MERGEFORMAT 9 ‘Giant to Ca’ event marketing Inspiration Opening words: * What is the brand? The brand is the credibility and trust. - The United States, said well-known master of marketing. * Who will consumers as a fool, who is the real fool! - China says a group president. Marketing Story: Wang, is a laid-off workers, relying on borrowed money to open a small labor stores. Wang Wei Ren sincere, warm towards people and won a certain amount of repeat customers, but because of intense competition, the store is only barely. One day, Wang’s shop to the three customers, including a woman proposes to 1000 towels, hope soon pick up the goods. Wang was found in the delivery of each package there are one or two towels were defective, and she Bianjiang all packaging open, one by one until all tests pass. Buy Miss Mao Jinde who saw the whole process, just quietly sitting next to, nothing. Ten days later, Wang received a perennial supply of large orders. It turned out that the lady is a large state-owned mining group, Shandong supply of the Director of Jing she was touched by the integrity and honesty. Now, Wang has been is to have millions of assets, the company boss. Talking about this matter, Wang always sighed with emotion: credit management, doing the kind-hearted, it will certainly be rewarded. At first, if not so serious, the customer may not care about, but it may not have today’s success. Way of doing things must be according to their conscience. At present, the health care products industry’s most popular topic than the ‘giant to Ca’ incident. At present, although the media and business is a dog tear sheepskin uncompromising, although the authority of the departments have not yet a clear conclusion, although many health care products companies like frightened monkeys one by one as tight-lipped, but the consumers have returned, many retail outlets withdrawal of goods under the cabinet, as well as the sharp drop in sales is an indisputable fact.