Furui how deep the water - the core of the development of a strong Liquor Brands report Gujing chapter.docVIP

 PAGE \* MERGEFORMAT 14 ‘Furui’ how deep the water - the core of the development of a strong Liquor Brands report Gujing chapter As a liquor brand, Furui is the enterprise, is the form, is well, but Gujing Distillery is a brand, is the content of water. Brand is the corporate support, in the form of appearance of the content of water is well meaning and value of the only true expression. Form without content is nothing, no water, deep wells are visible. Furui Group because Gujing famous wine, because wine is not only Anhui Gujing liquor company’s flagship brand, but also in the 20th century, 90 years, its still worked with Guizhou Maotai, Yibin Wuliangye,四川剑南春 eight wines in China and other par at the same time since 1991, its profits and taxes year after year almost all the top ten out throughout the country liquor. However, from 1997 onwards, regardless of the impact of innovation in the industry, how much can not stop their market performance all the way down trend. From 1991 - 1997 in 6 years in the industry, the third, slipped to eighth in 2005, the industry, an ancient well of the wells despite constant innovation Dangqi ripples, the water appears to be the brand is so superficial and turbidity, can Furui water Yao will be exhausted? First, unique ‘26 ‘, take the lead in innovation and ‘89’ February 26, 1960, Furui wineries successfully apply for registration according to different levels Gujing Distillery trademark, Gujing wine brand was born. In 1963, the Chinese government for the first time eight major wine competitions (commonly known as the old eight), Gujing Distillery to second place finalists, and in 1984, and third and the fourth in 1989, ranks Gujing Distillery brand repeatedly nominated. 5 times the national wine competitions in China, nearly 20 wines in the tradition of the only short-listed to four consecutive Wuliangye, Gujing and West Phoenix (Maotai, fen, and Luzhou five-time All-finalists). In 1963 - 1989 of 26 years, Gujing famou