Auto Industry Development Policy head-on what the wind blowing-.docVIP

 PAGE \* MERGEFORMAT 13 ‘Auto Industry Development Policy’ head-on what the wind blowing? After experiencing almost like a long time been conceived in October, the new automobile industrial policy was finally in 2004, officially went into effect June 1st. The media described his introduction as ‘staggering debut,’ In any event, it seems to wait for people to get extremely anxious mind, and passes him a wave-free threading winds. Carefully read the full text of the new policy, from the motorcycle industry perspective, there are three bright spots, namely, to create their own brands, the formation of independent intellectual property rights and standardize the advance and retreat mechanism. Still have to be famous brand In the new auto industry policy, there is one of the most obvious feature is the special emphasis on encouraging and supporting the formation of well-known brands, which refers not only to automobiles, motorcycles and spare parts also included. This is the first time to distinguish the brand and the brand name, and gives a new meaning. In specific provisions, the many times that ‘brand’ of the concept and to be clear, that ‘efforts to implement the brand management strategy’, which also shows the state to nurture and develop their own brand of attention, not only with the modern concept of brand management closely together and were referred to a strategic height up. This is similar to the disunity of the industry, is undoubtedly of great importance. At present, no less than 200 motorcycle brands, and perhaps money and ended up the brand also has a dozen, but the advertising plan in accordance with well-known expert Mr. Ye’s words, can truly be called the brand is ‘not one’. True brand not only has the formal characteristics of symbols different from the same time, also has the intangible emotional identification with the spirit of the ownership of objects can be personalized with associated Lenovo. Harley-Davidson is one such example, the Uni