Beer and diapers Marketing Inspiration for pharmacy.docVIP

 PAGE \* MERGEFORMAT 9 ‘Beer and diapers’ Marketing Inspiration for pharmacy ‘For good work of its Zuoshi, must first sharpen his tools’ as a modern management tools - information technology, pharmaceutical chain enterprises are now most of them were applied. Whether the application is far from satisfactory, but to rely on information technology, rapid collection of various chain pharmacies operating in the various data, through changes in the data from time to time monitor the various chain pharmacies stock, reducing inventory costs of enterprises, thereby improving their cash flow rate, is an indisputable fact. It is true that medical information management system as a management tool chain the most basic purpose has been achieved, but the application of enterprise level information system Is it just confined to how to reduce the operating costs of enterprises at this level to it? I thought of this many years ago to see a case: Wal-Mart in the United States on the shelves of a supermarket, diapers and beer together impressively placed for sale, one commodity, one is food, wind and horse cattle two incompatible and the items are placed together, the results of both diapers and beer sales surge. Why should Wal-Mart put these two products together? Put together, why did the sales will surge? It turned out that Wal-Mart for more than a year of the original sales transaction data for detailed analysis found that families with children in the United States, his wife often asked their husbands after work to buy diapers for their children, while husbands After buying diapers in the future then smoothly back to his own beer drinkers, beer and diapers together with the opportunity to buy the most. As a result, we can see that the application of information technology, another more important level - companies ‘open source’. We have a lot of business management training or MBA courses know the source of corporate profits is mainly based on the realization of two parts