Benefits child benefits of the Blue Ocean Strategy.docVIP

 PAGE \* MERGEFORMAT 11 ‘Benefits child benefits’ of the Blue Ocean Strategy Children’s food market: a Red Sea At present, 16 children under the age of 360 million people, equivalent to six times the combined populations of Britain. In a special children’s food consumption survey showed that the consumption structure of urban residents, the food came in the first one, reaching 44.5%; the national average monthly income of 1,500 yuan on average, families with children spending has reached 532 yuan, to reach 5,000 yuan monthly income of families with children spending an average month was reached 1135 yuan. But there are other children’s food market commodity dazzling, children are thousands of varieties of food that contains puffing class, deep-fried category, fruit and vegetable category, Sugar confectionery category, class, etc. Jiannaoyizhi more than 10 major categories . Intense competition - has shown a Red Sea! ‘Benefits child benefits’ to create a Blue Ocean market ‘Benefits child benefits’ - a new generation of functional foods for children’s unique product positioning, creating a sea of blue. Traditional nutritional wisdom is that: if the child is eating well, plus the parents keep the kids ‘calcium’, ‘zinc’, ‘added vitamins’, ... ... nutritional supplement will be sufficient. Thus, children’s food business fueled the emergence of so many based on a variety of nutritional supplement ingredients, parents scrambling to fill, merchants rushing to production. However, the supplement to fill in to go - all outside the complement, rather than intrinsic complement. In fact, each is fully capable of living organisms rely on their own ability to gain the necessary nutrients. As people’s living standards, the food you eat more and more sophisticated, constantly weakening of gastrointestinal function; and the child’s digestion and absorption features have not yet fully developed, and nutrient absorption capacity even worse, resulting in a lack of child nutrit