Planning marketing.doc

 PAGE \* MERGEFORMAT 6 ‘Planning’ marketing 1, planning also needs marketing Whether in-house planning department or an outside independent professional business planning firm, they will face the same problems: how to market themselves, how to market themselves in the planning scheme? Namely, planning, as many products as there is also a marketing issue. Will consult, planning and conduct marketing is regarded as a product of modern consulting services companies conduct business activities must pay attention is now easily be overlooked. Since the reform and opening up to now China’s accession to WTO, ‘hardware’ of technology and knowledge of the value of the domestic business has been recognized and valued, ‘soft science’ from the value of only a handful of advanced enterprises, foreign-funded enterprises have gradually developed into a more understanding many domestic enterprises consensus. As competition intensifies demand for enterprise planning the increasing level of awareness of the planning is also gradually improved for the consultation, planning to provide a more mass-market demand, while also consulting, planning put forward higher requirements. For our consulting services business is concerned, ‘advertising’ the first widely accepted by businesses, but also the rapid development of operational level is rising. But the whole point of view, our consulting services due to the lack of professionals, the vast majority of the company is currently only able to provide individual services, such as advertising, public relations consultants, market research companies, etc., can provide overall planning of the company’s marketing indeed rare; same time, those consulting firms although they are in marketing, business planning services as part of its contents, but not their own good, there is a conscious marketing, the promotion of their business there is a clear constraints. 2, marketing diagnostics, market research marketing If the fight for the plannin