Good tea were retired.doc

 PAGE \* MERGEFORMAT 12 ‘Good’ tea were retired 1, ‘beat Jianlibao three to five years to bring down the Coca-Cola’ National People’s Congress over the age of 30 remember the color story of the year was a smash hit movie ‘Pine Ridge’. Pine Ridge away from the famous ‘Summer Hill’ - a few tens of kilometers in Chengde, where nature’s treasures, resource-rich. ‘Pine Ridge, Pine Ridge, the mountain is the red berries, over and over’ Shan Lihong’’. In the era of reform and opening up, ‘Pine Ridge’ in the younger generation, there is a disability in the Pine Heights native long Montagnards, named Chen Baiyi. Mr. Chen prime of life, courage and knowledge. In 1981, with his characteristic courage and pioneering spirit, and seven farmers, together with fellow supply and marketing cooperatives founded a joint venture to produce red berries canned goods for ‘Maoshan fruit processing plant’. In 1988, they jointly developed by Tianjin Institute of Forestry Fruit Trees pioneered China’s first bottle of tea - ‘Pine Ridge’ tea. Products to market a shot fired, when production of 1,000 tons, 400 thousand yuan in profits and taxes. In June 1991 a joint venture with Hong Kong, the annual production design capacity of 4,500 tons. In 1992, entered its peak and has a good Beverage Co., Ltd. changed its name to the ‘good’, the annual production capacity has reached 1,500 tons, more than 170 million yuan in profits and taxes. The plant’s first patented product Shan Tan pulp beverage thirst special and mountain-resistant residue of the original account has been Japan, Singapore, Taiwan, Hong Kong, Malaysia and other places clients of all ages. The development of the ‘good’ company, in its early stage can consciously use of marketing theory, to carry out business activities, and using science to guide their marketing practices. The most typical in the following areas: 1, the market opportunity analysis. Hawthorn tea to cater to consumers seeking health, psychological, use of high-q