Great Crocodile Why lost Shrimps.doc

 PAGE \* MERGEFORMAT 6 ‘Great Crocodile’ Why lost ‘Shrimps’ For the spirits of new products, not to engage in promotional wanted Maihao terminal seems unlikely, at least for now. Although in theory, we can find 100 1000 structured to explain the origin of promotional only short-term behavior, you can also find more of the criteria to explain the importance of brand to do, but most traders do so, if true brand to give up promotions, they may not find out what the stuff on the brand is a close up shop. Promotion is very important, but there are also a variety of marketing process traps waiting for you to jump. A best-selling brand is the Inner Mongolia, a region well-known brands, we might call the crocodile, B brand is a new listing of new products, the strength in general, we might call Shrimps. The crocodile has recently relied on rich and powerful would like to squeeze through the vigorous promotion rivals, but in the end result of heavy losses. Battle started promotions Crocodile in the target market for many years has a significant market share, according to dealers said that one of its single-product sales of a good time to almost 80% of the share. In the current highly fragmented wine market, the market can do this level almost equivalent to monopoly. But the crocodile suddenly face difficult days some time ago, because the market there is a new competitive brands Shrimps. Shrimps have taken the large one up on the intensity and innovative promotions. This product first and foremost to the authority outstanding business people who donated a total worth of 20 million wine, quickly established a good reputation, and then the product has not yet started a hard-market advertising. Shop City in the product after the product has launched in the terminal relatively new in the local gold and silver jewelry sales. The recipe down, Shrimps of the market started rising. The original best-selling brand crocodile in this case, in order to prevent such a very unfa