Brand contact points mode of transmission - a strong brand building and enhancing the solution (below).doc

 PAGE \* MERGEFORMAT 26 ‘Brand contact points mode of transmission’ - a strong brand building and enhancing the solution (below) (C) from the purchase decision models to explore the value of the regional In addition to receiving and processing information about consumers than the principle. Due to the ‘brand touch point spread’ model theory is the decision-making indicators for consumers to explore ‘critical moment’. Therefore, the application of ‘brand touch point spread’ model is another important step in the process of insight into consumer purchasing decisions. Only to find hidden patterns in consumer purchase decisions in the value of the region, and our ‘brand touch point spread’ model the use of only a clear direction. Generally, differences in consumer buying decision-making system depends on the motivation of the source, product attributes, the value is high or low degree of perceived risk to purchase, brand message, amount of proceeds expected level of emotion, buying influence decisions affecting those elements. Because the impact of these elements determines the purchasing decisions of consumers the level of complexity. Degree of buying low-risk decision-making patterns. ‘Brand touch point-spread’ mode that, for a low degree of risk of the product purchase decision models, due to the risk of consumers to buy low, and the impulse purchase more, our focus should be on strengthening the motivation to create the interest to buy Lenovo and terminal on the interaction to stimulate impulse buying behavior. In other words, strengthen the motivation to buy is the main ‘key point of contact’, the terminal an atmosphere that is ‘proof-point of contact’ any more. Prior to the formation of the hidden motivations of consumers ‘information database’ has become ‘brand touch point-spread’ model to study focus. For example, shampoo is a degree of low-risk product, because of its price is not high, and consumers feel that if a buyer uses an error. At best, that