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Ping Mei Record of Shandong market operations
PAGE \* MERGEFORMAT 12
‘Ping Mei’ Record of Shandong market operations
Products dropped Gong Huojia, no matter how reduced?
Banner ads done from the full, and then how to do?
Buy gifts from the listing of gift to buy four to one now to buy a gift one, no matter how gifts?
Each pharmacy has a Distribution, but also how to do another channel?
... ...
Jinan sitting in a bus bound for Qingdao, the two young people, the dialogue attracted me, though, listen to their tone, the world have been difficult for all of the marketing they had experienced. Marketing person’s occupation sensitivity prompted me with their conversation.
Conversation and communication are the marketing people are the best way of learning.
It is difficult to believe that sitting in front of me one of the young people surnamed Xu was 3,4 years ago, back section capacity of more than 3000 million to the municipal manager! But it was his last year’s back payments of less than 300,000.
1 year ago, that is, the Manager Xu, but also took over Qingdao, Shandong Province, a weight-loss categories of products, quality was also OK, but, through the operation of a period of time, but always sign of improvement. As he said, advertisers have done, and prices drop, and also engage in promotion, but that is not reflected in the market. In his words like ‘not on the market like this product’.
Crux of the problem in the end what went wrong?
Listening to a cavity Manager Xu bitter complaint from the laughter I do not, and essence of the problem really only in the promotion and advertising to it?
I told him that I was operating an Acne products ‘ping-US’, the market can also be done in the early stage of market research, also found a similar problem. To listen to our market operations may be helpful for your sales.
1, establishing the basic principles of channel and end -
A center: to channel construction as the central
Treatment of acne, acne methods can be divided into two categories: one is b
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