Powers of the large ones - the entry of foreign strategic analysis of business people.doc

 PAGE \* MERGEFORMAT 11 ‘Powers’ of the large ones - the entry of foreign strategic analysis of business people World Retail Enterprises in China to speed up expansion in Through several years of ‘localization’ adaptation process, the three foreign-funded retail groups - Wal-Mart, Carrefour and Metro - are completed in the Chinese market ‘needs test’ and ‘warm-up operation’; while the Chinese Government in the retail sector on the ‘WTO’ commitment to further strengthen their stores in China by expanding the accelerated expansion of the determination and confidence. According to informed sources, Wal-Mart has decided this year to open shops in the mainland to 20, 3 ~ 5 years to reach 100 of its shop in Beijing, the report has passed the examination and approval. Headquarters, president of Carrefour China, said more than 30 cities in China have been considered as a target market to build stores in Beijing has opened four stores, based on the ready to continue to open more stores. METRO was established close to long-term plans and to show, this year will be in Wuhan, Hangzhou, Chongqing, Changsha, Dalian, Chengdu, to open six new stores next year to open 10, the ultimate goal of not less than 100. It is understood that the State Council has approved the Metro in Shanghai and national development chain stores in Beijing area is the focus of its target markets and to show one. The strength of the above three, once the final decision, it should be said that plans are fully implemented and to show not a problem. In addition, a number of other well-known international retail groups have also developed expansion strategy in China, such as the Golden Lion (Parkson), Ito-Yokado, the Pacific Department Store and trading house Itochu. Into the driving force of Giants in China, and to show their power apart from the capital requirements continue to add value and profit-maximizing nature, as well as a huge potential market development in China and other explicit rea