Precision marketing of the simple way.doc

 PAGE \* MERGEFORMAT 5 ‘Precision marketing’ of the simple way Fine Marketing Can both fine and simple, or complex and sophisticated than a simple and effective? We see the process of marketing such as market segments, target customers, positioning (ie, STP method), brand design, dissemination of communication, the terminal block and other sectors of ‘refinement’ is the process of professional upgrading, and for sales management sector, mainly to resolve the fine marketing sale refinement or ‘channels, precision farming’ and effective way to involve more of an execution, not just professional. In practice, sales management work, the refinement of the current channel for marketing or Yue-existence of intensive farming refined and concentrated, the tendency for the thin and thin. Resulted in a complex system of indicators, assessment there are all kinds, not only do not know how to implement the grass-roots sales force, management can not implement an effective control, and even the so-called channel implementation manual, but a dead letter, almost no one can remember those indicators and projects. The reason is that now the majority of FMCG marketing, meticulous approach from two ways: first, from multinational corporations such as ‘two music’, top new, Procter amp;amp; Gamble and other companies copied and is often guilty of ‘camel with the management skills to manage a rabbit’ trap; Second, with the services, particularly hotels, catering industry, on-site management methods and standards to manage the remote sales process and channel, such as the popularity of the moment ‘A management model’, lead to blind greed all seeking detailed, demanding perfection. A large number of advisory bodies in order to allow enterprises to their ‘professional’ identity, a lot of work to meet the publishers of the copies the number of break-even point, deliberately or unintentionally, has increased its ‘training materials’ thickness, the contents of the contents of the orig