Hanging sheeps head and sell dog meat marketing ideas.doc

 PAGE \* MERGEFORMAT 11 ‘Hanging sheep’s head and sell dog meat’ marketing ideas Spring and Autumn Period there is Qi Ling, specialized like odalisque Nvbannanzhuang. Ladies came up to curry favor with the public spirit, have to wear men’s clothing. Such a practice once, Qi women rallied together to follow the example of sudden, many men and women regardless of joke. Ling Qi fear immoral to affect the reputation of Jiling Nvbannanzhuang around the ban, but actually experiencing ‘orders and prohibitions’ embarrassment. Then-Prime Minister Yan Zi Jin Qi Introduction: ‘King advocated Nvbannanzhuang in the uterus, while in the country are to be forbidden, which is hanging like some butcher Tau, was sold horses, how to be able to endure it? If you are in the uterus against the outside of women dare not comply! ‘Ling a justified the basis of this implementation, less than a month, the national culture a new look. Later, someone Yanzi’s ‘still hanging on the door and selling cattle in the first horse on the inside is also’ extended to ‘hang sheep’s head and sell dog meat’, and to phrase phrase that means ‘duplicity of deception’, in the business metaphor is even more to do with a good name signs, actually selling inferior goods. However, this article want to talk about strategy, not to cheat to win, but in order to bend straight, stealing marketing ideas. CASE The author of a friend is selling masters, but often wonderful would like to think. Once, a group of shoe polish take Jishou cash, everybody else is no good way. He had an idea, advanced a number of cheap umbrellas, and then released to buy ‘high-level five-shoe polish price, buy two boxes to send an umbrella’ of the promotional activities. A result, selling an empty and very profitable. Others puzzled, he explained that: such an umbrella in the local retail price of long-term stability in the ten-dollar daily necessities and is, therefore, an umbrella in the eyes of consumers and 10 yuan is no different. Th