HaYao- victory and defeat with.doc

 PAGE \* MERGEFORMAT 4 ‘HaYao’: victory and defeat with Could be heard everywhere, ‘Harbin Pharmaceutical Group’ and cries, in 2000 became China’s ‘sale of drugs by year’.  Harbin Pharmaceutical Group said that following the Confucian banquets, Qin pool, after more than love ‘fourth-generation standard king’, is well deserved. Perspective about the business standard behavior can be found in Wang, S Wang is quick buck selling out loud at the product level, but did not go to the brand.  There is no brand loyalty can only be public enterprises lover and really willing to work with ‘her’ emotional ties to the little building. You know you do not have to buy. Harbin Pharmaceutical advertising model is essentially a ‘pseudo experts’ (not a really well-known medical specialists) and a large number of feature film and television actor of drugs referral. Medicine is a relatively high technological content of products and very serious, and the actors-style experts and actors based occupational characteristics is ‘performing’, the use of such groups to advertise their products, will soon have a well-known, but consumption of should ultimately rely on the completion of the transformation of loyalty. Survey shows that the visibility of Harbin Pharmaceutical products are currently very high, many consumers who try to eat. China’s population too much, try eating small number of people will create a large market space, so Harbin Pharmaceutical Group is not surprising that a quarter of pride Ji.  Try to eat a let Harbin Pharmaceutical Group has achieved a huge amount of ‘try to eat the harvest,’ but at the same time, huge amount of ad spending failed to put in a scientific way, but at the great loss of brand equity is really a harvest a loss, the Dow is affectionate but merciless.  Walt Disney Company’s chief executive has said that no matter the business sector who can maintain all of its future in his brand equity, as well as everything related to the. Harbin Pha