Happy trees ability to thrive-.doc

 PAGE \* MERGEFORMAT 6 ‘Happy trees’ ability to thrive? In recent days, has been quietly operating for over a year well-being of a tree full debut electrical chain. Allegedly, at present well-being of the tree has established 180 outlets to join, with 1.8 billion distribution capabilities. This message is one that is given rise to widespread concern, both because the well-being of the tree chain TCL background, on the other hand is a happy tree chain operating model itself. To 34 markets as a breakthrough point in order to franchise the business model in order to earn into the sales price difference and the initial fee profit source, well-being of the tree electric chain prospects? How Avoidance and Gome and Suning chain predators such as the positive competition? How to attract mainstream brand into the channel? How to attract TCL rival products to enter? All of these issues, happy tree electrical appliances did not give a clear answer. In my opinion, although in theory the rural household appliances market space is great but you really want to operate is not easy. Therefore, the well-being of the tree line of electrical appliances in rural areas surrounding the cities, it may not be good to go. Happy tree choice directly into the electrical appliance capacity of up to 200 billion market of more than 34 rural markets, in theory it is a wise choice, since 12 competition in the market is already quite full, and there Gome, Suning and other giants dominated, while the three 4 is almost an untapped market of virgin land. Well-being of the tree this entry, is clearly correct. Well-being of the tree to open the door to do the operation chain of ideas, to draw directly upon the original already exists in the 34 dealers appliances on the market in order to ‘change Kadoba’ way to join to enter. Only in the store the image of the design and planning, mode of operation of chain stores and concepts, upstream appliance purchase negotiations are devoting some energy to oth