Breakthrough- Chinas pharmaceutical enterprises are faced with five major restructuring.doc

 PAGE \* MERGEFORMAT 17 ‘Breakthrough’: China’s pharmaceutical enterprises are faced with five major restructuring Neglect of cultivating core competitiveness, enterprises can rely on the inertia of course, short-term survival, but in the harsh environment, gradually, she will has been eliminated. Once the pharmaceutical industry entrepreneurs, the idea of changing over, once they decided the long-term development of enterprises in order to increase investment, Obtain, then by virtue of China’s large, fast-growing domestic market, China’s pharmaceutical industry, Huawei, Lenovo, Haier would be expected to birth. China’s pharmaceutical industry is crossing the line between life and one foot inside the door and one foot outside the door. Either competition, or abstain; or reborn, or completely sink. Chinese pharmaceutical market overall transformation. Including orientation to the core power from tactical-oriented, from the marketing-oriented to product-oriented, from the scale of orientation to the performance-oriented, from a single point of orientation to the system-oriented, driven from speculative to investment-oriented transformation. Transformation 1: From the tactical guidance to the core power-oriented Because of the liberal policy, the Chinese pharmaceutical market, ‘more than one medicine’ is extremely serious and have been dubbed ‘drugs’. A high degree of product homogeneity, a direct result of the fragile foundation, homogenization of serious, low-level cut-throat competition. We all seek a loophole sharpened my mind, in order to compete for the limited doctor’s prescription worked ceaselessly to engage in promotion, or even help create a bribe. It is also more or less rely on such tactics, domestic enterprises completed the primitive accumulation, tempered the team to build a channel to develop a certain amount of competitiveness. However, this ‘marketing model’ over-dependence on China’s pharmaceutical industry as a whole a direct result of