Re-energized - the story of a clothing dealer.docVIP

 PAGE \* MERGEFORMAT 15 ‘Re-energized’ - the story of a clothing dealer Doing business in the garment industry, distributors, what is? One of my friends say, ‘dealers are grandchildren! Getting goods manufacturers is how to say how the former into the shot, you have to goods classified according to their years of Daodao Er, today is not a replacement rate has been reduced by half, that is, rising prices of goods tomorrow, get into one! Hardships such as clothes toss back, you have to seek god-like 4 divisions of milk at home to find the next child. You have to have done well, saying that it points back to get less goods, morrow a yard you put aside to find another one, do not throw off the achievements you alone to do myself-operated stores, you say this better than Sun has grandchildren? ‘ China’s garment enterprises in product sales, the marketing channels using the traditional ‘pyramid’ style of the supply chain and management processes are the most common, is a relatively stable practices, such as Figure 1: Model of multi-level marketing channels first to ensure the product in the market the depth of coverage, followed by a large number of dealers team also garment enterprises in the smallest change in the cost of inputs is even more vast market share. However, we can see that in this traditional supply chain, product flow is progressively passed, it will definitely increase the storage costs, reduce profit margins; and with the grade level will be increased to enhance the financial risk factor, affecting strength of brand maintenance; and ordinary sense of the form of supervision (ie, so-called ‘and encounter great’) is not conducive to marketing terminal management. From the figure we can see, the product shift more to the grass-roots level, then the dealers responsible for the content of the work of the more serious, leading to changes in grass-roots marketing, the faster network. As the brands of the disdain for traditional marketing channels, when