How to implement a successful sales management one- Marketing Management.docVIP

 PAGE \* MERGEFORMAT 5 ‘How to implement a successful sales management’ one: Marketing Management Sales management is the planning, implementation and controlling an enterprise’s sales activities in order to achieve company sales targets. Sales management are mainly three aspects, one is a market management, and the second is process management, third, team management. Let’s take a look at how to effectively market management. The main market management are: defining market scope; recognition in the market to buy features; to determine the basic way to enter the market; specific market in establishing a realistic short-, medium-and long-term goals, and with time the process to establish the reference coordinate development strategies , and development of tactics and so on. Market management to stress that, from the perspective of the market knowledge to develop and measure sales targets, marketing campaigns and so on. To determine the scope of the market Market scope, large enterprises are the national market or international markets, small and medium enterprises is perhaps the regional market, which is one; There is also the channels for the products or services, terminals, and consumers. How to determine the market areas? First, find blank spots, or consumers do not realize needs. Choice of products and services under development, or unmet needs of customers, or operating a blank area. Unique to your product or the demands of a unique (there are competing products, but no such information can also be regarded as unique), consumers have such a demand, but it is not clear. For example, Sony invented the Walkman, to lead and create a consumer demand. Second, the scope of market research. If it is done under the development of products and services, we need to study the production of better products and services, practices and costs; If you do a particular customer groups, we need to know what their needs and preferences, pay attention to what aspects of p