Red Tornado attack on gift market - Onlly ginseng IT New Years Campaign Planning Review.docVIP

 PAGE \* MERGEFORMAT 8 ‘Red Tornado’ attack on gift market - Onlly ginseng ‘IT New Year’s Campaign’ Planning Review During this year’s New Year’s Day, I received a New Year gift Shanghai Jiao Tong University Onlly ginseng event planning tasks, from a little more than a month before the Spring Festival time, the health care products brand advertising is gradually entering a strong phase, are to seize the gift market. Onlly American ginseng as one of National Chiao Tung University Onlly brands and also hope that a slice. Every festival, the voice of gifts Onlly products in Shanghai has been very loud, such as’ Onlly gift-giving is more polite! ‘. However, a single product does not Chutiao Onlly American ginseng, its advertising slogan is ‘to absorb a good ginseng’! Gift-giving concept did not in-depth, it is necessary to give it a reason, or to create a gift-giving opportunity. 1, the market analysis: From the brand image analysis, we found that Onlly American ginseng is greater pressure and challenges, the main can be summarized as the following: Ginseng belongs to the Volkswagen brand, competing products, and its resources for all to share; 10000 base, Kim, Kang to other brands have become synonymous with American ginseng, in particular the base 10000 is an outstanding representative of American ginseng; American ginseng on the domestic market, almost all the demands of raw materials from the United States, as only the Coca-cola, Pepsi-Cola brand is authentic, as Onlly brand Ginseng Chinese taste; Onlly American ginseng gives the impression affiliated Onlly big brand personality is not clear; Because the brand is made in China, the product composition from the United States, Onlly Ginseng face two big competition, a kind of American ginseng competing goods, a competing product for the domestic ginseng, can be said to Seek New Development; Gift is even more intense market competition, many manufacturers flocked original concept, divide up the market, b