Role drift duties and responsibilities under the trend of.docVIP

 PAGE \* MERGEFORMAT 16 ‘Role drift’ duties and responsibilities under the trend of Marketing Director (also known as vice president of marketing, marketing general manager, chief marketing officer, CMO, etc., the following commonly known as director of marketing), this five years ago, while business where scenery octahedral positions, in today’s business where the position seems to be becoming in an awkward position. Director of marketing in the traditional organization of the duties and responsibilities China in the past 15 years, director of marketing, was a layer of ‘professional and personal charm’ double-aperture focusing on careers, over the past 15 years, China’s consumer goods market (from the resistance to selling goods to sell products faster and pharmaceuticals, health care products, automotive, real estate, travel and insurance sectors) of the rapid growth, created a lot of from scratch, from small to large ‘rich-quick business’, which will push corporate marketing focus to a business location, has become director of marketing to create a ‘business legend’ hero type characters, such as the Wu Shihong at IBM, Microsoft, Dong jewel Gree, Lu Chang-quan in Erie, Li Hongfeng in Rongshida, Yuyao Chang in Glanz, Liu Shiwei treasure, and so on silk. Prevailed in the marketing era heroism, marketing director of the organization’s core functions are mainly embodied in the following areas: First, professional discretion in advance and excellence. China’s corporate marketing director of marketing for both the popular movement who first insight, while the marketing campaign of the most popular central driving force. Roughly from 15 years ago, is now famous marketing expert who married in China, almost all from Kotler’s to 4P (finally extended to 12P) as the core of marketing management theory, Schulz’s integrated marketing communication theory, Ogilvy amp;amp; Mather The 360-degree brand management, P amp;amp; G (and other 4A advertising company) brand poin