Sinotrans Chongqing Marketing Situation and Development Strategy.docVIP

 PAGE \* MERGEFORMAT 19 ‘Sinotrans’ Chongqing Marketing Situation and Development Strategy Sinotrans (Group) Chongqing company mainly engaged in international freight forwarding, undertaking transport and storage businesses. Chongqing company has made an important contribution to import and export of transport in the freight forwarding industry, has been known, but as the establishment of market economy system and further improvement of the original mode of operation of the company can not meet the new economic environment, and the company’s development has been seriously affected. Freight is an intermediary nature of the particular service industry, his marketing has a certain particularity. So in the end what is Freight? Its marketing and other industries What is the difference? What is limiting the company’s further development? Where the company’s way out again? This article will make a simple analysis. I. Introduction China National Foreign Trade Transportation (Group) Corporation (Sinotrans for short) is the State Council’s approval of 120 large enterprise groups, one of the pilot, is a transportation-based industry, the all-round development, and implementation of trans-regional, cross-sectoral and cross-border business large-scale enterprise groups. Sinotrans has 52 subsidiaries in China, 508 independent corporate units, 238 joint ventures; in nine representative offices overseas, 67 wholly-owned, joint ventures; employees 67000 people, the Group’s total assets amounted to 22 billion yuan . Chongqing, China, Sinotrans is a subsidiary of Sinotrans Group, a professional, comprehensive international freight forwarding in the main business, according to a unified service standard operating procedures and regulatory systems to international, integrated logistics enterprise growing. Since its inception in 1983, has been engaged in land, sea and air international freight and its agency business, as well as the agent declaration, commodity inspection, insur