Lu-fang, easy to master is the rebirth of SOUL or Nirvana.docVIP

 PAGE \* MERGEFORMAT 9 ‘Lu-fang,’ easy to master is the rebirth of SOUL or Nirvana The market situation at the time, under the impetus of the wheel rapidly to the evolution of the scenes, China’s companies and brands like rush of passing, rushing the stage, rushed to the curtain call ... ... of their life cycle is more than a decade long and short while in 2032 , that vanished into thin air. China’s domestic beverage market is rise and fall, the city flag of the first transform Overlord. Early well-known brands such as being both broad and so today, style is not only Wahaha thriving. Look at the foreign beverage brands, Coca-Cola, Evian, etc. evergreen century, China’s road of the brand is still long way to go. However, ‘Lu-fang’ case, it seems the acquisition of Chinese enterprises can be seen a little brand recognition change. ‘Lu-fang,’ as China’s first local beverage brands, in its glorious heyday output reached 28,984 tons, industrial output value 52 million yuan, earned 1.2 million U.S. dollars, profits and taxes 17.78 million yuan. Today, less than 20 years later, ‘Lu-fang’ is no longer in style, with the January 3, 2008 in Xiamen Property Rights Exchange Center crisp sound of the drop hammer, ‘Lu-fang,’ the success of the brand to 11.11 million yuan easy to master - was grabbed Xiamen Hui Erkang group. Hui EK Group to spend such a high price to buy a landscape of the regional brand is not worth it? How will the use of their creative value? The hearts of many in the industry who have painted a few question marks. Hui Erkang the ‘grab card’ is a highly strategic intent, and it is the layout of the country, for the crocodiles and engaged the industry to go abroad, an important step. To be the first mover advantage to seize the resource in this area, compression of other brands and product market space, to occupy a favorable market position. Aseptic paper packaging will be the future of beverage and liquid food products mainstream, while the ‘Lu-fang,’