Small fish living law.docVIP

 PAGE \* MERGEFORMAT 6 ‘Small fish’ living law In 2006 the real estate industry has experienced an unprecedented intensive control, the real estate companies have also begun to scale, branding, standardization changes, small and medium enterprises are faced with how the real estate ‘大鱼吃小鱼 ‘ competitive market environment and industry concentration ever-increasing cases, survival and development of tests and choice. Is not a ‘small fish’ will certainly be ‘big fish’ eat it? In actual fact, I have met the domestic real estate enterprises, there are a number of excellent small and medium enterprises, not so much that they have a strong vitality, said to have had better respond to market changes in winds and waves, stayed in the ‘big fish’ caught in the unique the ability to survive. Intensive Regulation in the future will be the normal real estate market conditions, small and medium enterprises to access to land through non-normal channels, would be a great resource capacity constraints. So, how to focus resources to maximize their value to the existing land resources, they become a priority in many companies will have to choice of a strategic adjustment. 2006, some enterprises respond to market changes, the ‘living law’ is so precise and meticulous manner to enhance value-added products. We are in Shanghai, which services a client is the one with a 19-year development history, less than 100 full-time staff person’s real estate company, the company has been steady growth and product quality flies hard and known in the past, lots of their products is good, the quality of quality, product promotion is almost not a problem. Last year, the face of macro-environment changes, the Company adopted a compression front, pool resources, intensive residential market in Shanghai, a strategic and decisive manner to put a very optimistic about the transfer of commercial real estate projects out, at the same time, but also according to changes in the market for the first tim