Simple practical fast terminal performance improvement tool.docVIP

 PAGE \* MERGEFORMAT 6 ‘Simple practical fast’ terminal performance improvement tool Terminal performance (profit) is not good, caused by what? Terminal performance is good, how can it continue to improve? Marketing people always have different ways and angles to read. The following is the author found an accounting terminal profit (gross profit rather than net profits) formula. This formula seems to be very simple, actually a great purpose. His role is to interfere with the terminal performance to quantify the factors into different categories, quick find the terminal to enhance the performance of the principal contradiction (problem point), in order to take the appropriate solution: Terminal profit = the rate of flow of people into the store * * * single-turnover rate of the average gross margin of turnover * First, explain: 1. Terminal profit: Gross profit refers to the terminal, excluding the terminal operating costs. Such as staff salaries, the market rent, utilities, taxes and other changes in operating costs. 2. Flow of people: After a shop owner in front of traffic (the total number of all the target consumer group) 3. Into the store rate: target consumers and shops all over in the number of people into the store 4. Turnover rate: the percentage of customers buying the product the ratio of customers into the store 5. Turnover: Each purchase the amount of customer purchase 6. Gross margin: The average gross profit margin products. Generally speaking, marketers like manufacturers to the distributor operator shunga profits, dealers prefer operator buckle down profit margins Second, the role of This formula seems to be very simple, actually a great purpose. His role is to interfere with the performance of the factors to quantify the terminal quickly found that the principal contradiction in the terminal to enhance the performance (question points). So as to improve the terminal performance to provide data to support. The implication, terminal per