Soft map marketing power.docVIP

 PAGE \* MERGEFORMAT 8 ‘Soft map’ marketing power Dutushidai, soft paper has gone downhill, its credibility and marketing power has been greatly reduced. Dutushidai, soft map highlights the value of the international oligarchy has insight into the opportunities, competing for the influx of domestic gold. In the snatch the eye of the knowledge explosion era of information overload so that there is a growing impatience to read text, an increasing tendency to a self-explanatory pictures. ‘Dutushidai’ has come. The so-called ‘Dutushidai’, that is, along with a variety of pictures to you descend quickly, you want to stop can not be stopped; that is, people have become accustomed to just use words to disseminate information, and occasionally assisted with the pitiful image complete the end of the era, images become masters, so that the text became a supporting role. Readers negativism The face of overwhelming Dutushidai the arrival of newspaper editors have been consciously and unconsciously, between the first visual impact and the first newspaper to read as a desire for a newspaper’s life. The reason is very simple, it is further enriched the content of a newspaper, no matter how high quality of the news and then readable, but if the performance of its pages in many newspapers can not immediately attract the reader’s eye, then it is likely readers will be ignored, Newspapers competitiveness will decline over time. In fact, this is the newspaper industry is currently the more popular word - Readers negative. Readers meet the wishes of mind Ji Shang picture has changed people’s traditional reading, reading newspaper reading magazines the past few intellectuals and a handful of professionals ‘patent’, interpreted as everyone is looking at books and read the newspaper. Overall the situation in China is still relatively poor, especially in China’s rural areas, there are many illiterate, they can not read the text, but it can knowledge map. Although there is n