Soft power contest- a new turning point of Chinese enterprises.docVIP

 PAGE \* MERGEFORMAT 6 ‘Soft power’ contest: a new turning point of Chinese enterprises In the study among the outstanding companies, we find that the real enterprise bigger, stronger, need to rely on two kinds of forces, one is ‘hard power’, one is ‘soft power’. To put it simply, ‘hard power’ is an enterprise strength, size, profits, and so ‘hard’ targets, while the ‘soft power’ is an enterprise’s brand, culture and reputation, such as ‘soft’ capabilities. A very good corporate body, often the same time, these two abilities are very dominant, sub-quality companies are often only one, mediocre enterprises are both no more competitive advantage. For Chinese entrepreneurs, the ‘hard power’ is very easy to understand that this is the vast majority of Chinese enterprise managers a very clear business goals, it is possible to establish their own dominance in the market, the pursuit of a bigger market share and win a larger market profits. Many of China’s entrepreneurs are very confident that the famous words of Jack Welch’s ‘can not be made into the top three would be better not do’, therefore, are very sought-after business from top to bottom where the number of quantified targets . In such a state of mind under the guidance of ‘soft power’ of the building and strengthening are often ignored. However, often the product of such a paradox: often the more they want bigger and stronger companies, often do so soon, most likely ended in failure. Especially in the Chinese food industry, companies want to scale very easily lead to the mentality is also very easy to get out of control, often at every turn hundreds of thousands of varieties, the upper, middle and lower grab food and drink across the diverse landscape, the last fundamental the victim of its own manufacture of foam submerged. We should know that hard power and soft power, just as any martial arts person, the Governor two veins can not get through, you can not become a true master, in exchange blows with