Southern Weekend be able to sell 2 yuan-.docVIP

 PAGE \* MERGEFORMAT 10 ‘Southern Weekend’ be able to sell 2 yuan? Origin October 31, 2002 ‘Southern Weekend’ C24 version was published on the ‘Southern Weekend’ was speculation a few readers have written, the reader’s letter on the ‘Southern Weekend’ in individual regions of the retail premium to the ‘Southern Weekend’ to do their opinions. Prior to this, I have also heard that ‘China Business News’ premium sales in Shenzhen things, retail prices have been pushed up to 1.5 million (the paper is priced at 1 yuan each). I believe that the reason for this situation appear to be happening, the reason is that the current media, the retail price and subscription price of pricing there are many unreasonable factors, to solve such problems, the media can consider implementing differentiated pricing. Traditional pricing and out-dated The current domestic newspapers and magazines of the pricing has been the continuation of the traditional planned economy era, pricing, that is, uniform pricing model, the complete reunification of the country is a price slightly higher than in the foreign country, regardless of country’s poverty and the rich is also a unified price, collectively referred to as foreign issue price. After 20 in the coming year of reform and opening up the domestic economy have shown a ‘dual economy’ structural form, the market also will be a growing tendency to differentiate. Has become a special product for newspapers and magazines, according to different markets to set different prices according to different audiences, publishing different content, that is the media differentiation, and segmentation is imperative . Especially for like ‘Southern Weekend’, ‘China Business News’ This position is quite clear target audience of the media even more it should be. Similar to the above position in these markets clear, the reader a fresh crowd, content exclusivity, in-depth nature of the media from a strong sense, they are already out of the products (and oth