The Da Vinci Code- a large commercial power of interpretation of the product.docVIP

 PAGE \* MERGEFORMAT 3 ‘The Da Vinci Code’: a large commercial power of interpretation of the product A product, which lasted three years, the cost of 125 million U.S. dollars, resulting within 3 days just completed a 224 million U.S. dollars in sales revenue to achieve 179% of the input-output ratio. ‘The Da Vinci Code’ - The marketing myth of competition into the current impasse in the China market, it is a distant dream. However, similar marketing myth was frequently occur in the real world, the film circle. May 19, 2006 simultaneous global release of a large American business ‘Da Vinci Code’ by virtue of the creation of the above-mentioned marketing data, another myth of the world’s pinnacle of film making. Stand the perspective of power products to analyze the operation of a large analysis of a business process into a marketing dilemma will undoubtedly be able to help local enterprises to open new marketing mode of thinking, explore new product development concepts into their own areas of a blue ocean. 1, the product orientation: cultural consumption Searching for a crowd on the border Film ‘The Da Vinci Code’ according to well-known American author Dan Brown’s best-selling book of the same name adapted from the novel, describes a scientific exploration in a mysterious religion, full of mystery, horror and controversy. From the premiere’s audience of view, the film is primarily aimed at three types of cultural consumption border Searching for groups: The first category is the Hollywood crowd who appreciate the attitude; second category is controversial subjects of religion psychology of the crowd holding Quest; Article three types of the same name is read the books, want to compare the contents of the film curious crowd. These three groups share a common characteristic: that is, young, fashion-conscious, there is a higher academic background (film, after all, has a profound cultural background of Omer), they like fast-food culture, eager in the plot, ac