The Promise Top Ten Marketing Mistakes.docVIP

 PAGE \* MERGEFORMAT 5 ‘The Promise’ Top Ten Marketing Mistakes From a marketing point of view, if directed by Chen Kaige’s ‘Ciqin’赔本赚吆喝 seems to be more decent than the number of box office flops. Always hoped to be able to become re-energized the Chen Kaige 30 million U.S. dollars in investment in U.S. commercial film ‘Fatal gentle’ does not seem to make investors satisfied. The film due to nudity too much, not only failed to recover the investment, is also the U.S. release was set at R-rated. Served as the East Heroes (Beijing) Co., Ltd. chief planner marketing plan for many years I believe that Chen Kaige’s film claims to invest 100 million yuan of foreign propaganda and the cost of ‘The Promise’, there is a clear misunderstanding of the top ten marketing. First, there is no set precise target audience: Like a film and a product must have its own target customers. My film is a film to which people read it? These people’s tastes What are the characteristics? Cultural differences of these people what? Consumption characteristics of these people what? Different cultures in different regions for the target audience what the model should be developed marketing strategy? Does not determine the precise target audience and to develop a marketing plan for this group is ‘The Promise’ in the marketing of a major mistake. ‘King reported that’ the era’s Film City in Beijing Xidan, Wangfujing New Century Studios to the 100 viewers conducted a survey and found that 56% of viewers do not like ‘The Promise’, 32% of the audience answered that saw no feeling that Film is very general, only 12% of viewers liked the film; 73% of the audience that ‘The Promise’ the story in general, said the film can not be moved. 94% of the audience that the lines ‘poor’, and the remaining 6% of the audience to the ‘normal’ assessment. Secondly, there is no systematic marketing planning: The success of a film is: at the appropriate time to get the right message to the appropriate person