They Why the cold shoulder by the consumer-.docVIP

 PAGE \* MERGEFORMAT 16 ‘They’ Why the cold shoulder by the consumer? It can be said that all goods are product developers with confidence to introduce them into the market. However, many are often backfired, but suffered a warm referral is merciless cold. Where exactly is the problem? Some are for the market to determine the error, while others are their own strategic mistakes. We have listed below took place in Japan’s auto, home appliances, food products and other areas of five ill-begotten, and to analyze their reason for being cold-shouldered the reasons for consumers. Improper sales channels to make the brand image of the fuzzy ‘Although a very good car, but in Japan it is selling well. ‘President of Audi Japan Akihara Dun tone, not without regret. This marked the four-ring Audi car, at home in Germany with the Merced. Mercedes-Benz, Wokesiwa root (VOLKSWAGEN), BMW (BWM) par-known brand car in Europe and the U.S. market, its sales comparable with the BWM, but the fate of Japan is completely different. According to statistics, in 1999 the sales of imported cars in Japan, accounting for first place in the Mercedes. Benz, followed by Wokesiwa root (VOLKSWAGEN), third place is the BWM, the fourth is Opel. German car in the Japanese market place, but they are not optimistic about the sales of Audi in 1999, sales of 6429, down from the previous year more than 2,400 cars. ‘Selling well in Japan because there are two, one in publicity without giving it a clear personality identity; 2 is the inclusion of Wokesiwa root (VOLKSWAGEN) sales networks in the role has not been fully exploited. ‘Autumn former President Atsushi lost in the analysis of the reasons for Audi, said. Audi in 1992, the Japanese market with the original distributor YANASEI company out of the relationship between agents, then it joined the same VOLKSWAGEN Group VOLKSWAGEN car sales network with sales outlets in the latter. VOLKSWAGEN-brand cars, but mostly 1000000-2000000 yen Volkswagen and A