The worlds first water, how to market Chinese.docVIP

 PAGE \* MERGEFORMAT 12 ‘The world’s first water,’ how to market Chinese Pending K-card -7 Water is one of the conditions of human survival. With economic development, people’s quality of life are increasingly high requirements, drinking water has become a huge market. Traditional ‘water’ market flooded with dozens or even hundreds of brands, the market also need to ‘water’ do? Russia’s Chita springs from the closed stock company with this issue as well as their mineral products ‘K Cards -7’ came to China. They need to understand the Chinese market, understand the Chinese consumer psychology in the market started their unique brand of water at the same time, they have to a large distributor of data to be elected. As a result, the summer of 2006 they take the products introduced into the McCann Guanghua international marketing planning agencies. Coincides with this year is China’s ‘Year of Russia’. For as long as the little people who understand the market conditions, we all know that access to mineral water market is undoubtedly profitable, and a variety of big brand has occupied a large share of the market, while local brands are also firmly occupy a small regional second-tier market, the industry saturated state. However, when we get ‘K cards -7’ product introduction, we can not help but shines - this is not just pure mineral water, its substance has been completely beyond the concept of ordinary drinking water. K Card -7 water formed 6500 million years ago about the Cretaceous era, rich in water, balanced minerals and trace elements, and contains carbon dioxide gas, through the identification of scientists experiment on human health value of physical therapy has a very good can prevent cardiovascular and many other diseases, therefore, known as the world’s first mineral water with a value of convalescent care. However, the light have a product not open the market, consumers can go a close look at each individual product introductions, and even put on the