Three-fu outdoor Why live so well-.docVIP

 PAGE \* MERGEFORMAT 13 ‘Three-fu outdoor’ Why live so well? Mitsuo outdoors, an ordinary not ordinary names .1997 started by 10,000 yuan, gradually expand the scale of operation to the present turnover of more than 10 million yuan, she was a pioneer in sports marketing industry, creating the miracle of the sports marketing industry, . 3 husband’s success rely on? To establish strategic partnership relations between the three when the husband has just started, the domestic outdoor sporting goods markets, regardless of the production side or the demand side, do not scale, can only get around a number of manufacturers Heng several sleeping bags, tents to run, because Menlian small goods a single, usually have no customers, a year or two down, the company is not much development. Do not do that, they think of Heng cooperation with foreign manufacturers to enable them to test market the product in China, put its own shop, and wish to establish long-term strategic partnership. South Korea TRANGO, the United States, REI and the United States COLEMAN, France FREETIME such well-known big companies, they also think of China to open up markets intertwined and are willing to cooperate with the three-fu, have agreed to provide some products to the three-fu test marketing. Try holding the idea had never expected that the result is not very good. The three-fu seven major types of operating more than 1000 kinds of products, operates dozens of domestic and foreign manufacturers of products, greatly enhanced the core competitiveness of the three husbands. In this way, through cooperation, Mitsuo booming business growing in volume since 2000, sales growth rate doubling every year, and now turnover more than 10 million yuan. Zhang Heng said: ‘manufacturers and other manufacturers, they are the product supply chain upstream, we are the most at the bottom, in fact we were all suppliers with a partner relationship, we tell them what is required on the market kind of product, wha