Three marketing model perspective.docVIP

 PAGE \* MERGEFORMAT 32 ‘Three’ marketing model perspective Filed three oral solution, do not know who may not be a lot of three oral Jinan Pharmaceutical Co., Ltd. started three products, but also housekeeping products to date. The transfer of the original formula bought 10,000 yuan, and now has created hundreds of billion in sales. The Ins and Outs in the three to enter the market, with three more similar health care drugs alone, more than 10 well-known brands, but not as a product like the three oral solution within a few years to create incredible marketing miracle. Three companies had to its unique marketing model, an unprecedented propaganda, as well as Chinese and Western-style corporate culture of the twentieth century, Chinese pharmaceutical industry a unique economic landscape in 1994, three oral achieve economies of scale production, sales revenue in the first hundred million times. Decline in the health care market as a whole the larger environment, the three companies contrarian, development reached a peak in 1995 sales of 3.35 billion yuan in 1996 sales 8.06 billion yuan, creating marketing industry in China will never Jinjin Lock Road miracle. 3 is a health products marketing be called ‘ancestor’. 3 the company’s marketing model for its powerful ability to open up the market to make three companies achieved great success. Disclosure of information is through research and as a consumer perceptions, marketing model on the three to do an analysis. 1, 3 construction of the perfect marketing organization and marketing network covering the whole country to implement ‘human sea tactics’ Marketing network is not the company’s original three, only three companies it has done very well, excellent. From a structural point of view of system theory, three marketing network consists of network of organizations, the typical experience, marketing staff composition, which is equivalent to the entire marketing network of bones, muscles and nerves. From the thre