Third State Marketing.docVIP

 PAGE \* MERGEFORMAT 12 ‘Third State’ Marketing ‘Third state’ is a medical term, also known as ‘sub-health state’, refers to the range between health and disease, physiological state. Simply put, people who are in this state is neither as weak as the patient, but also not as healthy as full of vigor. Were as follows: easy to cold, fatigue, dry skin, sleep well, palms sweating, back pain, sex drive, neurasthenia ... ... What companies ‘third state’ Enterprises as an ‘organism’, there are ‘third state’. Moreover, the number of firms in this state is also very large. As we know: the bankruptcy business is small, effective, is also a small number of thriving businesses. Most of the enterprises, especially state-owned enterprises are in poor economic returns, a heavy burden on enterprises, business activities, such a stagnant situation, and a considerable number of enterprises have been cut, staff laid off or in-service unemployment, work of not out of salaries. The prospects for such enterprises usually have two possibilities: First, get rid of difficulties and win the market, from the defensive to find a way out, and grow; second is a difficult situation, and then plunged into an impasse, effectiveness is deteriorating, more and more difficult to carry out business activities, eventually eliminated by businesses for the marketplace! Well, so-called ‘third state’ What are the characteristics of enterprises do? Author summed up as follows: 1. Enterprise products a long time unmarketable, the market sales are sluggish, the rising cost of sales, economic efficiency is very low or business losses widening hole in the beginning. 2. Difficulty in running businesses, policy-frequency change, obviously felt that the market declining competitiveness or the loss of competitiveness, the original customer has been transferred or new products not to form a stable customer base. 3. Enterprise management confusion, staffing, personnel mobility, business operations normativ