The worlds first luxury is such a Tempered.docVIP

 PAGE \* MERGEFORMAT 4 ‘The world’s first luxury’ is such a Tempered In October 2002, the famous ‘Forbes’ selected out of the world’s first luxury brand called ABSOLUT. In response to why the world’s first luxury ABSOLUT, before it is necessary to talk about the ABSOLUT is. ABSOLUT is the wine - not the global epidemic of low-alcohol wine is a vodka; as vodka, ABSOLUT origin is not in Russia, but Sweden; luxury goods are all cherished traditions, but not until 1979 was the first time ABSOLUT out of Sweden, the exports of the United States; as a luxury products, ABSOLUT price is not high, China’s average wage earners to buy bottles of taste not a question ... ... This is ABSOLUT, ‘Forbes’ recognized luxury brand. Our inquiry clearly is full of questions, which ABSOLUT president, Mr. Swede Bengt Baron was not an accident; he said, was named ‘parameter’ broadly include the brand image among consumers; market performance; exposure; can In the similar products become the industry standard; distribution management channels to several factors. While we respect the ‘Forbes’, but this respect and not enough to make us to abandon the challenge. May wish to go back to look at this brand of success stories. Mr. Bengt Baron Turning first to the ABSOLUT character: if ABSOLUT is a man, then he is a love of laughter, his dictionary is not heavy and depressed and somehow never face the floor up; he was keen sentimental, happy to accept and take the initiative to make changes; the content, understand the enjoyment, smart, humorous, relaxed, elegant, outgoing, friends are many witty act ... ... ABSOLUT character expression vector, that is, ABSOLUT ads. ABSOLUT all of the ads focused the attention of consumers to ABSOLUT bottle top. Advertising Gunnnar Broman year in Stockholm, ‘Old’ in an antique found in a Swedish-style You Niantou elegant, unique, simple bottle. ABSOLUT bottle inspired by this and eventually decided not to use any label to indicate the purity of crystal