1200 days SMEs achievement regional markets first brand marketing course.docVIP

 PAGE \* MERGEFORMAT 20 1200 days SMEs achievement regional markets first brand marketing course A, SMEs do not do brand? Almost every time After the training, there are people who ask me: ‘Ms. Liu, the small and medium enterprises such as ours do brand? If you do, the time to do what? ‘ Whenever I SMEs in the face of this common problem, I will come up with COMET glasses case for their interpretation of small and medium enterprises through this case to tell why do the brand, which at what time to do it and what to do. Explaining the process, often referred to Kang Ming, General Manager Mr. Zhao Guohong glasses sentence: ‘small business is only the beginning of the earlier brand operation, in order to get ahead of competitors, bigger, and stronger opportunities. ‘ Zhao is the Director of the brand to this interpretation, only our co-operation. COMET glasses remember to provide brand strategy and consultation, is running an ad in the COMET glasses after the harvest has not been clear, well versed in the operation of principles of marketing, the total Zhao, immediately aware of the brand may be required to conduct systematic planning, can only to maximize the advertising effect. As a result, after several rounds of selection, the final high-level consensus COMET COMET glasses I have brand strategy operational point of view. In this way, the beginning of 2002, Comin eyewear brand strategy project started. 2, Comin glasses ten-year development road COMET glasses history of nearly a decade, optical professional backgrounds, Zhao total in 1993 founded the first Kangming optical shop, in the development of the next year is almost 1 ~ 2 chain at the rate of expansion, and every step of the have gone very strong, and strive to open a successful one. In their normal course of business, Comin glasses attaches great importance to the professionalism of optometry and assembly quality control. COMET glasses has developed its own monitoring standards, when we take thes