2 100 million blow out of the market - dialysis GUIDEC Marketing Way.docVIP

 PAGE \* MERGEFORMAT 4 2 100 million blow out of the market - dialysis GUIDEC Marketing Way Sun Taoran that in 1999, Henderson is the cause of the most successful aspect of marketing, the brand from zero to GUIDEC done the market first. Only half a year’s time, establish a sales network covering the whole country GUIDEC; is anticipated that 20 million units of sales plan, the actual completion of nearly doubled; invested more than 200 million yuan advertising costs, by the end of discovery and did not lose afterwards. What led to these successes? PDA is a personal hand-held information processing equipment, short, people have been referred to as Pocket PC. Of this product available for several years, there are professional manufacturers of computers, there are specialized manufacturers of small household appliances, but the market’s response is always cool. October 14, 1998, Beijing Hi-Tech Wealth Electronics Co., Ltd. incorporated. December 12, the first GUIDEC off the assembly line. In 1999, one year, GUIDEC suddenly approached the common people, almost a year to pursue white-collar fashion. GUIDEC Why do so many fires at once? The reporter learned from Albert Henderson, executive vice president of Sun Taoran get some answers. To choose their own can grasp the products Hi-Tech Wealth Why did you choose such a product? This should be the company’s start with Mr. Zhang Zhengyu, chairman and general manager. He is a Ph.D. Beihang is a great technology experts. Mr. Zhang Zhengyu, and later became the backbone of the Hi-Tech Wealth group of people, from the sales agent in 1992, began PDA products, such as Instant-Dict, celebrity brands. The agent from the start, and gradually carried out its own technology research and development, at the right time to launch its own brand. Sun Taoran said: ‘just started, we say the path with the association is very close to do first trade, and gradually developed its own technology, we are just not good for industrial. ‘ Abo