2002 Review of Chinas beverage industry.docVIP

 PAGE \* MERGEFORMAT 11 2002 Review of China’s beverage industry The beverage industry in China in 2002 maintained a good momentum of rapid growth, the most obvious features are: the rise of just a few years while tea beverage has become the main product of all the fastest-growing beverage categories; juice drinks this summer became the new favorite is to develop the stamina of the most adequate products, becoming the tea after the fourth wave; milk beverage downward trend, whole milk, dry, fast-growing milk, milk beverages and gradually spun off from the self-contained beverage. In 2002, China’s major trends in the beverage industry giants are mainly embodied in high-level personnel changes, and product development aspects. Personnel changes in the most shocking than this: Robust core leadership of the four dragon a mass resignation of Phoenix (Editor’s note: The resignation of four dragon phoenix one time should be in December 2001), He Boquan the beverage industry in China figure of great influence from retreated into the shadows, someone sighed with feeling: ‘as also the capital and loser capital’. Shoulder has been president of the national banner of the Jianlibao Li Jingwei is not only power changed hands, but also eat a lawsuit. This year’s beverage market dynamics of the products: fruit juice beverage giant World War II, the success of a unified multi-triggered Orange Coca-Cola Queer, Master of fresh daily C, Wahaha fruit juice, such as a farmer C playing burst after burst of cyclone; Jianlibao after the reform, a grand launch of the ‘fashion, alternative’ of the Season series, one of the old faces changed the original unchanged for years, from the water, carbonic acid, tea, fruit juice all food items listed; Wahaha proposed three-wide campaign, development of a comprehensive products continue to introduce new products; Coca-Cola has also put aside the world’s oldest beverage shelf, not only the timely introduction of tea, fruit juice, sports drinks,