2003 - water heater industry the key year.docVIP

 PAGE \* MERGEFORMAT 5 2003 - water heater industry the key year According to market research firms, Beijing Center for advertisement monitoring system provides statistical data show that in just the last in 2002, the whole industry a total of 325 brands 5-related groups across the country 299 kinds of newspapers, magazines and advertising media published heater 17125 times advertise a total cost of 80.47 million yuan, compared with 2001 increased by 26.3%, a substantial increase in costs is mainly due to an increase of 70 put the brand. High number of unparalleled brand In the current China’s home appliance market, the water heater industry, the number of brands as much as any other home appliance category can not be compared. According to the Beijing Center for Chinese enterprises to monitor data from market research shows: in 1999 a total of 168 water heater industry was dominant brand advertising; launch the brand in 2000 to 177; to launch the brand in 2001 have increased significantly, to 255; By 2002, the dominant high number of ads running brand more than ever, reaching 325, another 70 rounded out a new brand competing. Among these are Gree, Chunlan, Hisense like major brands of domestic appliances and many small regional brands, there are some new entrants to China’s water heater market, foreign brands, enabling very low concentration of the original brand of water heater market more Wuza are is that these large influx of water heater brand new brand to cover up the old drop in advertising slump. Statistics show that in 2002 total annual water heater manufacturers put the cost of 100 million yuan a total of 11 brands, of which nearly 1 / 2 of business costs than print ads in 2001, a sharp decline: Zeng-bit Home water heater industry in 2001 print ads list the cost of the brilliant third down 65.8% this year, the fifth constant heat down 69.6%, down 31.5% ducklings, Bosch dropped 41.8%, down Sampu 8.6% ... ... but in sharp contrast with this exactly,