2003 Marketing in China (Ⅱ ) - 2003 Marketing replay.docVIP

 PAGE \* MERGEFORMAT 19 2003 Marketing in China (Ⅱ ) - 2003 Marketing replay January 1, Red Flag Mingshi price cut, sales in China in 2003 opened the first act, the Gulf War, SARS Zhou Qi, Chinese enterprises to be tempered in a crisis, the World Brand Made in China, national enterprises go out of China onto the world’s largest marketing Stage ... ... wonderful lens every day in 2003. Car price cuts war broke out in January 1, the car price cuts: Red Flag Mingshi playing card price cuts, a variety of economy cars prices, 15 Japan-China high-end cars to follow suit small to large Alto Honda, down sound of a car market. The first 8 months, more than 20 brands, nearly 80 car price cuts, the average fell more than 6.9%. 27, the superstar endorsement: Yao Ming as China Unicom CDMA phones new space-time image of the first spokesmen, to this day, Yao Ming has seven companies have signed a contract, they are two players cards, Sorrent, Pepsi, Nike, China Unicom CDM A and Apple Computer. In early, brand management: Wuliangye began downsizing, cutting off its 38 brands. Expert commentary: This is the non-weight-loss, fitness is also. In late list: British ‘Financial Times’ as the previous year’s ‘Global Most Admired Companies’ list of successful candidates, GE high above, China has five companies the list, Haier and Lenovo’s best ranking. Policy attack: the State Planning Commission issued a notice to severely crack down on the price of various types of improper behavior. To prohibit ‘price discipline’ in the name, price fixing, restraint of trade, enterprises in their own pricing. February Chinese New Year busy for foreigners Early Localization: push the old Beijing chicken roll KFC, McDonald’s pushed corn soup, the focus of the struggle: ‘who will be China’. 12, go out: SKT’s SAIC Chery in Wuhu and Iran signed a formal cooperation agreement. The two sides will cooperate in the construction of Iran’s Chery sedan production base. According to insiders, this is t