2003 China Retail Information Report.docVIP

 PAGE \* MERGEFORMAT 18 2003 China Retail Information Report Alliance Business Network in September 2003 launched a nationwide retail enterprise information application survey. Investigation time to maintain a half months, more than 1,000 questionnaires were sent to recover the 258 valid questionnaires were true. Investigation to take online surveys and offline Xia Xiang as the way, involved in the investigation of retail enterprises are involved in major cities nationwide, involving different scales, different trend of marketing and retail businesses of different nature. Based on the findings, our analysis is as follows: 1, the domestic retail industry information construction of the overall situation 1, surveyed domestic retail enterprises Yetai Distribution: The number of enterprises from the survey point of view, mostly shopping centers, accounting for 24% of surveyed companies, department stores accounted for 17%, hypermarkets accounted for 20%, 20% medium and small supermarkets, convenience stores accounted for 11%, specialty store accounts for 8%. For this result we believe may be all the definition of the shopping center it is not clear, many department stores will also be self-classified as shopping categories, many domestic supermarkets are part of the former department store converted or all of the converted, and the answer is a multiple-choice Therefore, many department stores and department stores and supermarkets will be a mixture of themselves as shopping malls, shopping centers the high side of the situation there is not surprising. According to the distribution of effective investigations Yetai business, we believe that can basically reflect the Yetai domestic retail distribution, so the following survey information is more real. 2, the current has been applied to information systems: According to the survey shows that surveyed more than 82% of enterprises have applied POS-MIS (Point of Sale System - Management Information System), that