2003 marked influx of domestic enterprises to set off for the brand evolution is the driving force.docVIP

 PAGE \* MERGEFORMAT 13 2003 marked influx of domestic enterprises to set off for the brand evolution is the driving force In 2003, Lenovo for standard, Xiaxin exchange standard, Huaqi exchange standard, Aokang exchange standard, there have been disclosed but not yet aside the veil of Air China for such incidents to the 2003 standard labeled as an enterprise standard for years, the title of . It is no coincidence One trouble for domestic enterprises is sited standard movement, is absolutely not to follow suit, nor is coincidence. Seemingly disruptive change in the standard behind the incident, has a lot of rational business thinking and with good reason. International blocked. Lenovo’s goal is to become a high-tech and international century-old enterprise, so that Lenovo’s international imperative. However, the original English version of Lenovo’s identity ‘Legend’ in a number of countries have been registered by someone else, even if the association is willing to spend huge amounts of money have bought from someone else, perhaps people are unwilling to sell. In this way, think that only a new identity had to switch. From the geographic tendency. Like many companies, like the original ‘Xiaxin’ identification with a clear ‘Xiamen’ geographical color, competition in the market gives the impression of a regional brand to replace ‘Xia’ post is no such connotations. At the same time, companies have been given a new Chinese name of ‘China’s cutting-edge’ moral of the story to show Amoi’s vigor, vitality and industry vision. M amp;amp; A results and performance. Air China will soon reveal true colors for the standard, is the most typical case. The Air exchange standard, is the second in October 2002 after the new Air Exchange, 2003 July 27 New Air in the three major airlines in the first to complete the joint Southwest Airlines, the Zhejiang Airlines After the reorganization of the main air transport in the Air industry, total assets of more than 50 billion yuan