2004 Annual Report of the Chinese air conditioner market.docVIP

 PAGE \* MERGEFORMAT 11 2004 Annual Report of the Chinese air conditioner market Editor’s note: Because paper charts many, this is only part of the Interception of the content want to read full text, please also download the reader to the following address to read: 2004 Annual Report of the Chinese air conditioner market As China’s manufacturing industry, an important force, air-conditioning industry and other industries, like their own development and changes in the external macro environment is closely related to. Country’s macro-control on the national economy as well as the development of other industries are all air-conditioning industry will have a major impact. Air-conditioning industry in China’s national economy in which macro-environment to macro-economy, macro-economic control, income levels, consumption habits and spending power, real estate development, raw materials and energy supply situation, the level of urbanization, industrial policy mainly external factors such as air-conditioning industry, the impact is more straightforward. Brand Pattern We all Chinese enterprises on the domestic sales of air conditioners (including a joint venture operating in China, wholly-owned enterprises) is divided into three levels, the first year in sales in 2004 were more than 300 million sets; second level of the year in 2004 at 1 million units in sales to 300 million between; third level of the year, compared with sales of 100 million sets of the following for all domestic, joint ventures, wholly-owned brands. ... ... (Omitted) To sum up, the domestic market concentration to further enhance the brand, the middle echelon of the market more stable, but has been the three major brands gap, the size of one million units below the brand’s market share decline in the domestic market focus upward shift, industries to develop in monopolistic competition. Channel Features 1, the channel appears to run rules to determine the pattern of differentiation In 2003, the